Are you ignoring your IDX internet lead opportunities?

Real estate IDX is a great lead generation tool for your agent or broker website but don’t make the mistake in thinking it’s a passive lead generating tool. While email updates are sent to subscribers automatically and it’s terrific that visitors will receive your branded emails with the listings they want to see daily, it may not be enough to earn a new client. Read more

How to add the Google +1 Button to your website or blog

Those +1 buttons you’re seeing on search results didn’t make a lot of sense to me because how can you recommend a site you just found in search results without having visited the site? Now you can put the Google +1 button on your website. This makes a lot of sense. Here’s how to get yours:

Add the Google +1 Button to your website
Copy and paste the +1 code snippet from Google into your web page.

Add the Google +1 Button to your WordPress website
Download and install the Google +1 Button WordPress Plugin

You can install this through your WordPress Plugins, Add New, search “Google +1 Button” Install and activate.

Insert the shortcode on your posts and pages: [google1]


Related Resources:
Google Plus One – How will it impact SEO?
How Will Google Plus Affect SEO

The solution for real estate agents that don’t have time to blog

The Agent Reboot real estate conference today was the perfect inspiration to get me focused on my goals for the new year. Not because I learned about some cool new tech toy, app or social network but because it reinforced what I already know. The event confirmed that the products, services and advice I offer is on track to help you meet your goals for increased business in 2011.

Big emphasis on niche marketing, lifestyle marketing and the importance of the WordPress blogging platform for agents. Read more

Use QR Codes to WOW your tech savvy sellers.

A QR code (quick response code) is simply a bar code that sends a mobile device to a specific website URL.  So for example if you offer a QR code on a listing flier a homebuyer can scan it with their phone and the app will show the URL which they can open in a browser and/or share via SMS & email. QR codes can can also be used to send your contact info to a mobile device. Read more

Facebook traffic tops Google. Don’t miss out on this opportunity.

NEW YORK ( — Facebook topped Google to become the most visited U.S. Web site last week, indicating a shift in how Americans are searching for content.

“It shows content sharing has become a huge driving force online,” said Matt Tatham, director of media relations at Hitwise. “People want information from friends they trust, versus the the anonymity of a search engine.” Read more