Archive for June, 2008
Yes! Email Marketing really is that simple.
During the past few months I have been inundated with "fancy" emails forwarded to me by my clients. Each with the same question: How do they do that? I want to do this!
Email Marketing is an easy, effective, and highly affordable way to get your message out, and build strong, successful, and lasting relationships. It is also a great way to reduce the cost of printing and mailing your monthly, quartery newsletter. I am not suggesting that you stop sending newsletters to your farm area but you could certainly invite people to subscribe to your email list the next time you send your mailing. This way you can start to reduce the amount of paper mail you send and build a targeted opt-in mail list.
I recommend Constant Contact to my clients as it is a very simple and affordable way to get started with your email marketing campaign. It helps you create professional-looking emails-fast and with no technical expertise-and build strong, successful, and lasting relationships with your customers, clients, or members. With more than 160 easily customized HTML email templates, a step-by-step Email Wizard, and point-and-click interface-you can create highly visual, compelling email newsletters and promotions in just minutes. Email Marketing makes it easy for you to manage your contact email lists...measure email campaign results from clicks to open rates...and review who joined your email list.
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