Archive for March, 2009
How real estate agents can use Google Alerts for SEO
Google alerts are just like the "daily email updates" your IDX system sends out to people searching for homes. Except instead of emailing new real estate listings, Google will email you the latest relevant Google search results that match your search criteria. This includes web, news, blog posts etc.
Pretty cool right? You get the latest relevant Google results on any topic, keyword phrase, a persons name, whatever your interest, automatically emailed to you, once a day, as it happens or once a week. Your choice.
Some of the Google Alerts you may want to consider setting up:
- Your name
- Your website name
- Your latest industry news
- Your competitors
- Your market area
- The keyword phrases you would expect people use to find your web site
The last item on the list is the one I most want to discuss. Most realtors I speak with want to be found this way in a Google search: city state real estate
example: westport ct real estate
Google Alert for Westport CT Real Estate
Using Google Alerts will make the concept crystal clear about two things I explain to clients on an almost daily basis:
- The old fashioned marketing strategy of static content is no longer performing for real estate web sites.
- If you don't have relevant content including your keyword phrases you can not expect to be found for that particular search.
Another important thing to remember, and creating Google Alerts will remind you, is this: People don't necessarily come to your web site to read your content. Specific headlines and including your market area (city and state) and topic in your copy is essential for search engines and for understanding what your content is about outside the context of your web site.
Create a Google Alert and improve your web marketing strategy now! www.google.com/alerts
The price of economic pessimism
- Image via Wikipedia
We have a responsibility to be optimistic about the economy. The truth is 'thoughts become things" and if we focus on the bad economy, worry constantly about not having enough money, losing jobs, clients, etc. then that is what we manifest in our lives.
Below is a short optimistic story you may already be familiar with and below that are links to post that may help you feel more inclined to optimism. I hope!
The story goes that two shoe salesman are sent to a new teritory to set up shop and discover that people there don't wear shoes at all. One salesman calls the home office to say, "Don't ship any shoes! I'm returning to headquarters immediately. This trip is a waste, nobody here wears shoes."
The other salesman calls headquarters to say, "Send as many shoes as you can! This place is a goldmine - nobody here has any shoes!"
How Are We Doing
The American economy is in a rough patch. But the long-term trends are good—and there is a price to economic pessimism.
Here's the Good News
Forget headlines - the world economy has never been better.
The Good news of Economic Collapse
The best and the brightest minds of the world will use their skills to replace the oil based economy that presently exists because of the tremendous monopoly profits that come from a 19th century technology.
Why I'm optimistic even now
As a Chapel Hill attorney, a member of the community of real estate professionals, a small business owner, a longtime local citizen and a parent, I have experienced firsthand the struggles and challenges we have all been faced with of late. And yet I find myself, like so many others, filled with gratitude for what we have, and sincerely optimistic about what we will achieve going forward.
When your Thoughts Become Things
Yogi Gupta: When your thoughts become creative psychically they will bring results in your life which at first will appear to you just unbelievable, startling, miraculous and supernatural. But really there is nothing miraculous and supernatural in the results which come purely by the use of the higher forces of Nature, known as psychic powers. Every move of the process which transforms your thoughts into things is made in accordance with natural law and order of Nature.
Your Positive Thoughts Can Make a Difference
Life Coach Barbara Scala reminds us how we are all connected, gives practical advice and shares her "game" on how to develop and maintain a positive attitude.
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