Is your site primarily about you, your brand, what your company does, or how you do what you do really well? The only time you mention someone other than your company is to say how much better you are than that other someone? Congratulations, Web analytics probably isn't for you.
Yeah, tweety facey spacey bloggy stuff is a real time sapping drag or so it seems perhaps to those not wanting to delve into yet another internet fad. What I hear most: "I don't have time" Translation: I don't want to learn something new. I know, I remember when there wasn't enough time to learn how to program the VCR, use a computer, use email or the internet.
