Why Realtor’s don’t need Web stats

Is your site primarily about you, your brand, what your company does, or how you do what you do really well? The only time you mention someone other than your company is to say how much better you are than that other someone? Congratulations, Web analytics probably isn’t for you.
via 5 reasons you don’t need [...]

How long can you afford to ignore social media?

How Social Media is Upending the Enterprise | Fast Company.
Yeah, tweety facey spacey bloggy stuff is a real time sapping drag or so it seems perhaps to those not wanting to delve into yet another internet fad. What I hear most: “I don’t have time” Translation: I don’t want to learn something new. I know, [...]