Beware the “Certified” Social Media Expert

I was reading an article from a small business forum I can’t remember joining when I glanced at the author who claimed to be a “Certified Social Media Expert”. WTF! Who has the authority to give a certification in social media?
Are there social media standards that I’m unaware of?
Why does this bother me? I subscribe [...]

Ask questions to engage your readers

via: Problogger.com 7 Questions to Ask On Your Blog to Get More Reader Engagement.

I don’t care about you. What’s in it for me?

When it comes to writing engaging content, “you” is the most powerful word in the English language, because people are ultimately interested in fulfilling their own needs.
via The Two Most Important Words in Blogging | Copyblogger.
I am not a lead

The Cluetrain Manifesto “We are not seats or eyeballs or end users or consumers. We are [...]