Archive for February, 2010
Are you ignoring your IDX internet lead opportunities?
Real estate IDX is a great lead generation tool for your agent or broker website but don't make the mistake in thinking it's a passive lead generating tool. While email updates are sent to subscribers automatically and it's terrific that visitors will receive your branded emails with the listings they want to see daily, it may not be enough to earn a new client. (more...)
A clear purpose for your website
The National Association of Realtors has developed a comprehensive web site with a clear message for a specific audience.
The message: Everything you need to know to enhance the value of your home.
Target audience: Responsible Proactive Homeowners
NAR had a huge budget to research their market (13 studies, thousands of realtors & consumers) and consulted with the best of the best and so on... This is what they came up with: (more...)
