Are you ignoring your IDX internet lead opportunities?

Real estate IDX is a great lead generation tool for your agent or broker website but don’t make the mistake in thinking it’s a passive lead generating tool. While email updates are sent to subscribers automatically and it’s terrific that visitors will receive your branded emails with the listings they want to see daily, it [...]

A clear purpose for your website

The National Association of Realtors has developed a comprehensive web site with a clear message for a specific audience.
The message: Everything you need to know to enhance the value of your home.
Target audience: Responsible Proactive Homeowners
NAR had a huge budget to research their market (13 studies, thousands of realtors & consumers) and consulted with the [...]

Ask questions to engage your readers

via: Problogger.com 7 Questions to Ask On Your Blog to Get More Reader Engagement.

I don’t care about you. What’s in it for me?

When it comes to writing engaging content, “you” is the most powerful word in the English language, because people are ultimately interested in fulfilling their own needs.
via The Two Most Important Words in Blogging | Copyblogger.
I am not a lead

The Cluetrain Manifesto “We are not seats or eyeballs or end users or consumers. We are [...]

How to fix your web mail display problem: Godaddy & Secure Server Email

Some people are experiencing display problems when using the GoDaddy & Secure Server web mail interface. Here is the fix:
Open your web mail. Click on “settings” “display settings”
Click the “other” tab and put a check where it says “Use full-time ssl mode” (at the bottom)
And that should do it!

How @replies work on Twitter (and how they might)

@replies are used for Twitter conversations. You can send an @reply (@twitterusername) to direct a message or question etc. to anyone (even if they are not following you)
Remember to click on your @reply tab to see tweets directed to you.

@Replies To You
If someone @replies you—note, this means they start a tweet with @yourusername—you will see [...]

Are you making social media too hard?

Visiting client’s property in a rural area recently, Parker spotted a black king snake. He snapped a picture of the nonvenomous — but shockingly long — snake slithering through the grass, and posted it to his Facebook page.
In his Facebook post, Parker kept the focus on the snake, but mentioned in passing that he’d stumbled [...]

HouseLogic Beta

HouseLogic is providing quality real estate content for consumers. Adding value, saving energy, tax credits, 8 ways to do this and 5 tips for that. Here is a terrific resource for blogging Realtor’s to get some inspiration. Just remember, you are taking inspiration, not copying an article that is already available. HouseLogic has a national [...]

RPR: The coming civil war in real estate

I’ve pulled highlights from the full article
The MLS
Turns out, MLSs employ rather lots of people, including executives who are drawing a very nice income from heading up said MLSs. Are we to believe that these people will voluntarily march down to the unemployment line so that RPR can make millions?
Fact is, once RPR is in [...]

Why Realtor’s don’t need Web stats

Is your site primarily about you, your brand, what your company does, or how you do what you do really well? The only time you mention someone other than your company is to say how much better you are than that other someone? Congratulations, Web analytics probably isn’t for you.
via 5 reasons you don’t need [...]

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