Real Estate Marketing Blog | Real Estate Websites | Fairfield CT » Realtor Tools & Tips

How to add the Google +1 Button to your website or blog

admin — Thu, 21 Jul 2011 17:00:16 +0000

Those +1 buttons you're seeing on search results didn't make a lot of sense to me because how can you recommend a site you just found in search results without having visited the site? Now you can put the Google +1 button on your website. This makes a lot of sense. Here's how to get yours:

Add the Google +1 Button to your website
Copy and paste the +1 code snippet from Google into your web page.

Add the Google +1 Button to your WordPress website
Download and install the Google +1 Button WordPress Plugin

You can install this through your WordPress Plugins, Add New, search "Google +1 Button" Install and activate.

Insert the shortcode on your posts and pages:

Related posts brought to you by Yet Another Related Posts Plugin.

Use QR Codes to WOW your tech savvy sellers.

admin — Fri, 31 Dec 2010 17:39:10 +0000

A QR code (quick response code) is simply a bar code that sends a mobile device to a specific website URL. So for example if you offer a QR code on a listing flier a homebuyer can scan it with their phone and the app will show the URL which they can open in a browser and/or share via SMS & email. QR codes can can also be used to send your contact info to a mobile device.

Creating a QR code is easy and FREE!! QR code generators:

http://beqrious.com/generator

http://qrcode.kaywa.com/

Or Google QR code generator to find more.

Some ideas for Using QR codes:

Sign riders
Listing fliers and on the flier box
In your listing presentation
Office window
Business card
Newspaper & print ads

Are you already using QR codes? Please share your ideas in the reply below.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Are you ignoring your IDX internet lead opportunities?

admin — Thu, 11 Feb 2010 17:48:12 +0000

Real estate IDX is a great lead generation tool for your agent or broker website but don't make the mistake in thinking it's a passive lead generating tool. While email updates are sent to subscribers automatically and it's terrific that visitors will receive your branded emails with the listings they want to see daily, it may not be enough to earn a new client.

Converting a "lead" into a "client" is about people and relationships, earning trust, being helpful and providing value. An automated system providing new listings daily provides a service but remember, this service is available on virtually all broker sites and many agent sites. If someone signs up for this service on your site, consider yourself privileged to have obtained that lead and follow up personally to add value and build trust.

It's really not much different than floor duty. You know how some agents seem to consistently "luck-out" on floor duty? Those agents know how to make appointments... they're making their own luck.

To add value think about what isn't available in the automated emails. First thing that comes to my mind is price reductions and days on market. This info is only available when working with a real estate sales professional. Narrowing down a list of properties in a price range to a specific school district or other more personal criteria that isn't available from a general IDX search. (cul-de sacs, walk to town, beach , train, etc.) Best deals, best values, like that really well priced home on the block with larger more expensive homes.

The agents who boast how many clients they get from their web sites are just like those duty-desk agents. They know how to recognize opportunity, follow through and make their own luck.

Free Virtual Tours

Related posts brought to you by Yet Another Related Posts Plugin.

A clear purpose for your website

admin — Fri, 05 Feb 2010 16:28:14 +0000

The National Association of Realtors has developed a comprehensive web site with a clear message for a specific audience.

The message: Everything you need to know to enhance the value of your home.

Target audience: Responsible Proactive Homeowners

NAR had a huge budget to research their market (13 studies, thousands of realtors & consumers) and consulted with the best of the best and so on... This is what they came up with:

Personal, informative information that would make their target audience "want" to engage. Their website strategy: Give the consumers tools and resources they need to actively and easily manage their home investment and to become "Home Smart".

Watch the presentation if you want to see the step by step process of developing an informational website for a target audience with the goal of making homeowners want to engage in a relationship.

Apply these principles to your own blog.

Related posts brought to you by Yet Another Related Posts Plugin.

Ask questions to engage your readers

admin — Mon, 14 Dec 2009 17:22:17 +0000

via: Problogger.com 7 Questions to Ask On Your Blog to Get More Reader Engagement.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

I don’t care about you. What’s in it for me?

admin — Fri, 04 Dec 2009 15:59:48 +0000

When it comes to writing engaging content, “you” is the most powerful word in the English language, because people are ultimately interested in fulfilling their own needs.

via The Two Most Important Words in Blogging | Copyblogger.

I am not a lead

The Cluetrain Manifesto "We are not seats or eyeballs or end users or consumers. We are human beings - and our reach exceeds your grasp, deal with it.

The WeWe Monitor Customer Focus Calculator Enter your URL and copy name or your name to see your WeWE score. (ha ha I said wewe)

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

How to fix your web mail display problem: Godaddy & Secure Server Email

admin — Mon, 30 Nov 2009 14:49:02 +0000

Some people are experiencing display problems when using the GoDaddy & Secure Server web mail interface. Here is the fix:

Open your web mail. Click on “settings” “display settings”
Click the “other” tab and put a check where it says “Use full-time ssl mode” (at the bottom)
And that should do it!

Related posts brought to you by Yet Another Related Posts Plugin.

How @replies work on Twitter (and how they might)

admin — Fri, 20 Nov 2009 19:32:42 +0000

@replies are used for Twitter conversations. You can send an @reply (@twitterusername) to direct a message or question etc. to anyone (even if they are not following you)

Remember to click on your @reply tab to see tweets directed to you.

@Replies To You

If someone @replies you—note, this means they start a tweet with @yourusername—you will see that in your main timeline if you follow the person. But you'll see it in your replies tab, whether you follow them or not (unless you've blocked them)

via Twitter Blog: How @replies work on Twitter (and how they might).

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Are you making social media too hard?

admin — Tue, 17 Nov 2009 21:57:18 +0000

Visiting client's property in a rural area recently, Parker spotted a black king snake. He snapped a picture of the nonvenomous -- but shockingly long -- snake slithering through the grass, and posted it to his Facebook page.

In his Facebook post, Parker kept the focus on the snake, but mentioned in passing that he'd stumbled upon it at a listing he represented: a horse farm in southern Boone County.

"I did not go out and say, 'I just listed a horse farm, the price is $800,000,' " Parker said. Instead, he said, he posted the picture with the expectation that he'd get many comments along the lines of, "Oh, I hate snakes."

Which he did. He also got two calls from potential clients, asking, "Where is that horse farm?"

That kind of indirect marketing is the key to being perceived as authentic on social networking sites, Parker said.

via 'Happy birthday' from your market | Real Estate and Technology News for Agents, Brokers and Investors | Inman News.

Related posts brought to you by Yet Another Related Posts Plugin.

HouseLogic Beta

admin — Wed, 11 Nov 2009 15:31:01 +0000

HouseLogic is providing quality real estate content for consumers. Adding value, saving energy, tax credits, 8 ways to do this and 5 tips for that. Here is a terrific resource for blogging Realtor's to get some inspiration. Just remember, you are taking inspiration, not copying an article that is already available. HouseLogic has a national audience, your audience is local. Only you can offer the best local real estate news, tips and advice.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.