How long can you afford to ignore social media?

How Social Media is Upending the Enterprise | Fast Company.
Yeah, tweety facey spacey bloggy stuff is a real time sapping drag or so it seems perhaps to those not wanting to delve into yet another internet fad. What I hear most: “I don’t have time” Translation: I don’t want to learn something new. I know, [...]

Respect your Web Visitors by offering Quality Content

You will establish an identity through blogging if you focus on your specific audience. Identify who you are writing to and put the focus on them not you. Your web site already says who you are: a realtor with your broker in your market area. Your content/writing will define who you are in that context. [...]

Greater Fairfield County CMLS Says OK to IDX for Agents!

Fairfield County real estate agents can now take advantage of expanded IDX options for their personal websites. You are no longer limited to framing-in your brokers IDX solution or the awkward rDesk solution offered through the CMLS. (rDesk is also a framed-in IDX solution)
The problem with framed-in solutions is they are not user friendly (can’t [...]

Real Estate Search Stats: Search behavior

For search-engine-optimization purposes, the first few phrases in a blog post are vital in the post’s relevancy to searches, Tancer said. “If you want to talk about real estate in San Mateo Park, you want to put ‘San Mateo Park’ within those first 14 characters,” he said.
Also, there is an increasing complexity in online searches. [...]

Realtors up your marketing not your spending.

Market savvy Realtors are not going on vacation until the market improves – they are aggressively marketing their listings and services. The trend of course is to put more marketing dollars into online venues and less towards the old fashioned print ad. This makes sense of course because you can get more value online plus [...]

What Realtors ought to know about their websites

What was popular for your real estate website a couple of years ago is no longer working. If you have a site that hasn’t been updated recently you can relate to this. You’ve noticed less activity, visits, leads etc. and likely a drop in your search position on Google. This isn’t about your meta tags [...]

How real estate agents can use Google Alerts for SEO

Google alerts are just like the “daily email updates” your IDX system sends out to people searching for homes. Except instead of emailing new real estate listings, Google will email you the latest relevant Google search results that match your search criteria. This includes web, news, blog posts etc.
Pretty cool right? You get the latest [...]

The price of economic pessimism

Image via Wikipedia

We have a responsibility to be optimistic about the economy. The truth is ‘thoughts become things” and if we focus on the bad economy, worry constantly about not having enough money, losing jobs, clients, etc. then that is what we manifest in our lives.
Below is a short optimistic story you may already be [...]

Lie to Me. Your brochure says you are lying!

I’ve recently been sucked in to a new TV drama called “Lie to Me”. If you haven’t seen it, it’s about a guy who is supposed to be the world’s leading deception expert. He can read you like a book using your facial expressions and body language. They cut in real footage of well known [...]

Realtors choose to be inspired and successful

I recently came across two quotes from Abraham Lincoln that remind me of how I approach my own work:
“Most folks are about as happy as they make up their minds to be.”
“If I had eight hours to chop down a tree, I’d spend six sharpening my axe.”
My creativity and enjoyment for my work sometimes requires [...]

« go back — keep looking »