Google loves blogs because of their clean architecture and frequently updated, focused content. The archived content, the comments, permalinks (other sites linking back) etc. The blogging platform is also conducive to social media platforms (social sharing, bookmarking, tweeting etc) which is good for Google rank. Frequently updated, focused content = SEO. Read more
Are you trying to, thinking about, or getting frustrated with setting up an email blast? Every time a client calls me to say they want help with setting up their “email blast” I cringe. You can’t do this with Outlook, web mail, Mac mail etc. This is not appropriate for a distribution list or a bunch of blind CC’s. Read more
The National Association of Realtors has developed a comprehensive web site with a clear message for a specific audience.
The message: Everything you need to know to enhance the value of your home.
Target audience: Responsible Proactive Homeowners
NAR had a huge budget to research their market (13 studies, thousands of realtors & consumers) and consulted with the best of the best and so on… This is what they came up with: Read more
via: Problogger.com 7 Questions to Ask On Your Blog to Get More Reader Engagement.
When it comes to writing engaging content, “you” is the most powerful word in the English language, because people are ultimately interested in fulfilling their own needs. Read more