A clear purpose for your website

The National Association of Realtors has developed a comprehensive web site with a clear message for a specific audience.

The message: Everything you need to know to enhance the value of your home.

Target audience: Responsible Proactive Homeowners

NAR had a huge budget to research their market (13 studies, thousands of realtors & consumers) and consulted with the best of the best and so on... This is what they came up with:

Personal, informative information that would make their target audience "want" to engage. Their website strategy: Give the consumers tools and resources they need to actively and easily manage their home investment and to become "Home Smart".

Watch the presentation if you want to see the step by step process of developing an informational website for a target audience with the goal of making homeowners want to engage in a relationship.

Apply these principles to your own blog.

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1. Google top ten? Re-think your website goals!
2. Yes! Email Marketing really is that simple.
3. Lie to Me. Your brochure says you are lying!
4. How to add the Google +1 Button to your website or blog
5. HouseLogic Beta

Tagged: blogging, real estate blogging