How real estate agents can use Google Alerts for SEO
Google alerts are just like the "daily email updates" your IDX system sends out to people searching for homes. Except instead of emailing new real estate listings, Google will email you the latest relevant Google search results that match your search criteria. This includes web, news, blog posts etc.
Pretty cool right? You get the latest relevant Google results on any topic, keyword phrase, a persons name, whatever your interest, automatically emailed to you, once a day, as it happens or once a week. Your choice.
Some of the Google Alerts you may want to consider setting up:
- Your name
- Your website name
- Your latest industry news
- Your competitors
- Your market area
- The keyword phrases you would expect people use to find your web site
The last item on the list is the one I most want to discuss. Most realtors I speak with want to be found this way in a Google search: city state real estate
example: westport ct real estate
Google Alert for Westport CT Real Estate
Using Google Alerts will make the concept crystal clear about two things I explain to clients on an almost daily basis:
- The old fashioned marketing strategy of static content is no longer performing for real estate web sites.
- If you don't have relevant content including your keyword phrases you can not expect to be found for that particular search.
Another important thing to remember, and creating Google Alerts will remind you, is this: People don't necessarily come to your web site to read your content. Specific headlines and including your market area (city and state) and topic in your copy is essential for search engines and for understanding what your content is about outside the context of your web site.
Create a Google Alert and improve your web marketing strategy now! www.google.com/alerts
Related posts:
- Keywords and SEO for Real Estate Simplified
- The solution for real estate agents that don’t have time to blog
- I’m sick of hearing about real estate blogging!
- Real Estate Search Stats: Search behavior
- Hyperlocal Real Estate Marketing
Tagged: Google, Google Alert, Keyword, Real estate, search, Search Engines, Tools, Web search engine
You can leave a response, or trackback from your own site. Back to Top
Facebook comments:
8 Responses to “How real estate agents can use Google Alerts for SEO”
Leave a Reply
One successful use of Google Alerts that my clients who are in real estate use is collecting local news stories and then sending them out as FYI emails to clients. It is called drip marketing, and it is a great way to show you are looking out for them without being pushy. It can be more personal than a generic newsletter. I’ve created a public Google Alerts account for an example real estate firm that your readers might find interesting:
http://www.alertrank.com/mrgooglealerts/2009/05/14/public-google-alerts-account-for-a-real-estate-firm-first-boston-realty/
It shows the types of results you can get from Google Alerts for real estate.
Clever idea Adam! This is why you are “Mr. Google Alerts”. I will definitely share your post with my clients and I will be stopping by your blog for more inspiration. Thank you
Versatile hiring seems to be the trend for the up coming year in accordance to some content on Google news. This can be a superb time for search engine optimization professionals and organizations looking to employ search engine optimization specialists and also appears to be the best issue to do.
We don’t get involved too much in link baiting, but free tools are out there to help you pull links organically. Takes some research to dig through all the trash offers or you could put money into developing your own. We prefer to use web-based form tactics – people just feel more comfortable submitting a form so they don’t have to subscribe to anything. Just my 2 cents.
A mutual friend said I should come take a look at your site. Definitely worth my time! I like how you really focus and get to the gist of the matter but can you go over that last part again? Just a little? –Cullen
Great information! I’ve been looking for something like this for a while now. Thanks!
Interesting… bookmarked this page to our favorites. Can someone answer my previous question above please?
Beneficial info and excellent design you got here! I want to thank you for sharing your ideas and putting the time into the stuff you publish! Great work!