I don’t care about you. What’s in it for me?
When it comes to writing engaging content, “you” is the most powerful word in the English language, because people are ultimately interested in fulfilling their own needs.
The Cluetrain Manifesto "We are not seats or eyeballs or end users or consumers. We are human beings - and our reach exceeds your grasp, deal with it.
The WeWe Monitor Customer Focus Calculator Enter your URL and copy name or your name to see your WeWE score. (ha ha I said wewe)
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5 Responses to “I don’t care about you. What’s in it for me?”
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Sometimes the answer is right in front of us and we are too blind to see it. I was surfing the other day and came accross a real estate site that was being promoted as discount realty. The realtor was offering cash back to buyers out of his pocket. A large percentage at that. I shunned it off as hard times economically and he has to do what he has to do. After spending time on your site reading I am starting to think he might be brilliant. The video certainly opened my eyes.
Most realtor websites I go to including the one I am currently working on are all about them. Not what they can do for the customer. For the most part anyway. Fantastic website, and very educational. Indeed
Hi Kevin:
It’s a tough mind shift to switch marketing from “about me” to “about you”. I think it’s something we all (including myself!) need to practice.
Thanks for your comment
I like your blog.
We absolutely love your blog and find the majority of your post’s to be what precisely I’m looking for. Do you offer guest writers to write content for yourself? I wouldn’t mind creating a post or elaborating on a lot of the subjects you write regarding here. Again, awesome site!
Thank you Hyacinth – I would absolutely consider guest posts.