Hyperlocal Real Estate Marketing
Google loves blogs because of their clean architecture and frequently updated, focused content. The archived content, the comments, permalinks (other sites linking back) etc. The blogging platform is also conducive to social media platforms (social sharing, bookmarking, tweeting etc) which is good for Google rank. Frequently updated, focused content = SEO.
Your content and headlines provide keyword search engine optimization. Google is very good at delivering the best results for a given search. Your content must be among the best results. The challenge is that real estate keywords are very competitive. The good news is that most of your competitors make the mistake of shouting out to everyone (trying to attract a broad audience)
Hyper local content is the secret to ranking high in Google.
Here are some ideas for content: Posts about what’s happening in your neighborhood (real estate) new buildings, new developments, tear downs, proposed construction, shopping centers, businesses etc.
What’s happening in the community: Schools opening, closing, expanding. Playground or skate park proposals, downtown merchant goings on. Budgets, taxes, hearings.
Photos & video: Local parks, beaches, hiking places, famous residents, local landmarks with descriptions etc.
Polls: Do polls on everything from the best pizza place to the best sleigh riding hill.
Guest posts from attorneys, mortgage brokers, interior designers, builders etc.
Guide to: neighborhoods, condominiums, a rental and/or vacation rental guide etc.
Market statistics (not just the numbers. Give an overview of what’s happening in your neighborhood)
Keep in mind also that you're not creating content for Google, you're creating content for real people. Keep an actual person, your ideal client, in mind when developing your content. You have an opportunity to develop relationships and build trust through your website.
See also: How real estate agents can use Google Alerts for SEO
Related posts:
- The solution for real estate agents that don’t have time to blog
- Keywords and SEO for Real Estate Simplified
- How real estate agents can use Google Alerts for SEO
- I’m sick of hearing about real estate blogging!
- RPR: The coming civil war in real estate
Tagged: hyper local, keywords, seo
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Your position on real estate conforms to that of other authors I encountered, which makes me wonder whether this consencus in pulic opinion signifies the beginning of a new way of thinking. This is very beneficial information.