Is your site primarily about you, your brand, what your company does, or how you do what you do really well? The only time you mention someone other than your company is to say how much better you are than that other someone? Congratulations, Web analytics probably isn’t for you.
How Social Media is Upending the Enterprise | Fast Company.
Yeah, tweety facey spacey bloggy stuff is a real time sapping drag or so it seems perhaps to those not wanting to delve into yet another internet fad. What I hear most: “I don’t have time” Translation: I don’t want to learn something new. I know, I remember when there wasn’t enough time to learn how to program the VCR, use a computer, use email or the internet.
You will establish an identity through blogging if you focus on your specific audience. Identify who you are writing to and put the focus on them not you. Your web site already says who you are: a realtor with your broker in your market area. Your content/writing will define who you are in that context. Are you an industry expert? Friendly and approachable? Funny? Serious? An expert in a certain niche? Do you know everything about your market area: do you offer the inside scoop?
Define your goal: what is your expected outcome?
Define your audience: who you are writing to, what do they want to read, what is helpful, entertaining, what makes them want to continue reading and come back for more?
The blog is your platform for connecting with prospective clients so they will want to contact you. It’s the virtual equivalent of sharing information and expertise with people in person or on the phone.
Learn from experts. The following blog posts are not only instructional; they are generous and worth the read:
The Ramones’ Guide to Killer Content
Blow self-obsessed smug corporate communication to bits with razor-sharp relevant content.
The 7 Deadly Sins of Blogging
If you write a blog, the bad news is you have millions of competitors. The good news is most of them suck.
How to Craft a Blog Post – 10 Crucial Points to Pause
If there’s one lesson that I’ve learnt about writing for the web it’s that a key element to writing successful blog posts is that in most cases they take time to CREATE.
Fairfield County real estate agents can now take advantage of expanded IDX options for their personal websites. You are no longer limited to framing-in your brokers IDX solution or the awkward rDesk solution offered through the CMLS. (rDesk is also a framed-in IDX solution)
The problem with framed-in solutions is they are not user friendly (can’t bookmark or link to specific pages) and they are not search engine friendly.
Beginning Monday, August 3rd GFC CMLS Subscribers will also have the option of utilizing any of the following GFC CMLS authorized “Third-Party” IDX vendors: (with your broker’s written permission – paperwork is required)
• Advanced Access – www.advancedaccess.com
• Arran Technologies – www.arran.com
• Birdview Technologies – www.birdview.com
• Homes.com – www.homes.com
• IDX Broker – www.idxbroker.com
• iHomeFinder – www.ihomefinder.com
• MarketLeader – www.marketleader.com
• rDesk – http://www.ct-mls.com/idx
• SkyeMark Business Solutions – www.skyemark.com
• WolfNet Technologies, Inc. – www.mlsfinder.com
For search-engine-optimization purposes, the first few phrases in a blog post are vital in the post’s relevancy to searches, Tancer said. “If you want to talk about real estate in San Mateo Park, you want to put ‘San Mateo Park’ within those first 14 characters,” he said.
Also, there is an increasing complexity in online searches. “People are getting very, very specific in their search queries.