The solution for real estate agents that don’t have time to blog

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The Agent Reboot real estate conference today was the perfect inspiration to get me focused on my goals for the new year. Not because I learned about some cool new tech toy, app or social network but because it reinforced what I already know. The event confirmed that the products, services and advice I offer is on track to help you meet your goals for increased business in 2011.

Big emphasis on niche marketing, lifestyle marketing and the importance of the WordPress blogging platform for agents. Read more

Hyperlocal Real Estate Marketing

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Google loves blogs because of their clean architecture and frequently updated, focused content. The archived content, the comments, permalinks (other sites linking back) etc. The blogging platform is also conducive to social media platforms (social sharing, bookmarking, tweeting etc) which is good for Google rank. Frequently updated, focused content = SEO. Read more

You Be The Judge SEO Rules Threaten Realtors & IDX Providers.

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MIBOR Rules Google Scraped My Website- You Be The Judge SEO Rules Threaten Realtors & IDX Providers. | Real Estate Opinion MAG – AgentGenius.

Greater Fairfield County CMLS Says OK to IDX for Agents!

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Fairfield County real estate agents can now take advantage of expanded IDX options for their personal websites. You are no longer limited to framing-in your brokers IDX solution or the awkward rDesk solution offered through the CMLS. (rDesk is also a framed-in IDX solution)

The problem with framed-in solutions is they are not user friendly (can’t bookmark or link to specific pages) and they are not search engine friendly.

Beginning Monday, August 3rd GFC CMLS Subscribers will also have the option of utilizing any of the following GFC CMLS authorized “Third-Party” IDX vendors: (with your broker’s written permission – paperwork is required)
• Advanced Access – www.advancedaccess.com
• Arran Technologies – www.arran.com
• Birdview Technologies – www.birdview.com
• Homes.com – www.homes.com
• IDX Broker – www.idxbroker.com
• iHomeFinder – www.ihomefinder.com
• MarketLeader – www.marketleader.com
• rDesk – http://www.ct-mls.com/idx
• SkyeMark Business Solutions – www.skyemark.com
• WolfNet Technologies, Inc. – www.mlsfinder.com

Real Estate Search Stats: Search behavior

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For search-engine-optimization purposes, the first few phrases in a blog post are vital in the post’s relevancy to searches, Tancer said. “If you want to talk about real estate in San Mateo Park, you want to put ‘San Mateo Park’ within those first 14 characters,” he said.

Also, there is an increasing complexity in online searches. “People are getting very, very specific in their search queries.

via Dancing with Web stats | Real Estate and Technology News for Agents, Brokers and Investors | Inman News.