How long can you afford to ignore social media?

How Social Media is Upending the Enterprise | Fast Company.

Yeah, tweety facey spacey bloggy stuff is a real time sapping drag or so it seems perhaps to those not wanting to delve into yet another internet fad. What I hear most: “I don’t have time” Translation: I don’t want to learn something new. I know, I remember when there wasn’t enough time to learn how to program the VCR, use a computer, use email or the internet.