I don’t care about you. What’s in it for me?
When it comes to writing engaging content, “you” is the most powerful word in the English language, because people are ultimately interested in fulfilling their own needs.
The Cluetrain Manifesto “We are not seats or eyeballs or end users or consumers. We are human beings – and our reach exceeds your grasp, deal with it.
The WeWe Monitor Customer Focus Calculator Enter your URL and copy name or your name to see your WeWE score. (ha ha I said wewe)