Realtors choose to be inspired and successful

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I recently came across two quotes from Abraham Lincoln that remind me of how I approach my own work:

“Most folks are about as happy as they make up their minds to be.”
“If I had eight hours to chop down a tree, I’d spend six sharpening my axe.”

My creativity and enjoyment for my work sometimes requires a jump start. No matter how busy I am with work, I incorporate time for what I call “building my toolbox”.

This involves researching new technologies, checking out what’s new in my field (web development, marketing & seo) and in yours (real estate technology and marketing). I do this not only to keep on top of the latest trends but because it inspires me. I love learning new things and I love sharpening my skills and challenging myself.

Enough about me. My intention is to share some ideas that may help inspire you. Listening to news about the economy and the mortgage crisis could leave even the most enthusiastic Realtor somewhat discouraged. If you are feeling discouraged or disheartened about real estate, your profession, your marketing efforts etc. This would be a great time to do some axe sharpening. Times are changing, the way we market our services and do business are changing. This can be frightening for some but others who are willing to embrace change will surely benefit.

Spend some time on the internet looking outward, not just at other Realtors but also other industries to see how they are embracing social media, blogs and other technologies. Think about ways to connect with clients and industry peers in terms of your ability to fulfill their needs and answer their questions. Realize that in the tough times your services are even more precious to home buyers and sellers. Anyone can sell a house in a seller’s market.

Do you need to sharpen your skills by learning more about short sales? Are you attracting and can you be of service to first time home buyers? Their number will be increasing due to low interest rates, higher inventory, tax credits and FHA loan programs. Does your website have any information for foreign buyers? I have read that international investors are interested in US real estate.
See how successful real estate blogs are evolving, shifting their focus as the real estate market changes:

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