You will establish an identity through blogging if you focus on your specific audience. Identify who you are writing to and put the focus on them not you. Your web site already says who you are: a realtor with your broker in your market area. Your content/writing will define who you are in that context. Are you an industry expert? Friendly and approachable? Funny? Serious? An expert in a certain niche? Do you know everything about your market area: do you offer the inside scoop?
Define your goal: what is your expected outcome?
Define your audience: who you are writing to, what do they want to read, what is helpful, entertaining, what makes them want to continue reading and come back for more?
The blog is your platform for connecting with prospective clients so they will want to contact you. It’s the virtual equivalent of sharing information and expertise with people in person or on the phone.
Learn from experts. The following blog posts are not only instructional; they are generous and worth the read:
The Ramones’ Guide to Killer Content
Blow self-obsessed smug corporate communication to bits with razor-sharp relevant content.
The 7 Deadly Sins of Blogging
If you write a blog, the bad news is you have millions of competitors. The good news is most of them suck.
How to Craft a Blog Post – 10 Crucial Points to Pause
If there’s one lesson that I’ve learnt about writing for the web it’s that a key element to writing successful blog posts is that in most cases they take time to CREATE.
