Entries by Darryl ODonnell

Hyperlocal Real Estate Marketing

Google loves blogs because of their clean architecture and frequently updated, focused content. The archived content, the comments, permalinks (other sites linking back) etc. The blogging platform is also conducive to social media platforms (social sharing, bookmarking, tweeting etc) which is good for Google rank. Frequently updated, focused content = SEO.

Did you say you want to send email blasts?

Are you trying to, thinking about, or getting frustrated with setting up an email blast? Every time a client calls me to say they want help with setting up their “email blast” I cringe. You can’t do this with Outlook, web mail, Mac mail etc. This is not appropriate for a distribution list or a […]

A clear purpose for your website

The National Association of Realtors has developed a comprehensive web site with a clear message for a specific audience. The message: Everything you need to know to enhance the value of your home. Target audience: Responsible Proactive Homeowners NAR had a huge budget to research their market (13 studies, thousands of realtors & consumers) and […]