Why Realtor’s don’t need Web stats

Is your site primarily about you, your brand, what your company does, or how you do what you do really well? The only time you mention someone other than your company is to say how much better you are than that other someone? Congratulations, Web analytics probably isn’t for you.

via 5 reasons you don’t need Web analytics | Real Estate and Technology News for Agents, Brokers and Investors | Inman News.

How long can you afford to ignore social media?

How Social Media is Upending the Enterprise | Fast Company.

Yeah, tweety facey spacey bloggy stuff is a real time sapping drag or so it seems perhaps to those not wanting to delve into yet another internet fad. What I hear most: “I don’t have time” Translation: I don’t want to learn something new. I know, I remember when there wasn’t enough time to learn how to program the VCR, use a computer, use email or the internet.

Respect your Web Visitors by offering Quality Content

You will establish an identity through blogging if you focus on your specific audience. Identify who you are writing to and put the focus on them not you. Your web site already says who you are: a realtor with your broker in your market area. Your content/writing will define who you are in that context. Are you an industry expert? Friendly and approachable? Funny? Serious? An expert in a certain niche? Do you know everything about your market area: do you offer the inside scoop?

Define your goal: what is your expected outcome?
Define your audience: who you are writing to, what do they want to read, what is helpful, entertaining, what makes them want to continue reading and come back for more?

The blog is your platform for connecting with prospective clients so they will want to contact you. It’s the virtual equivalent of sharing information and expertise with people in person or on the phone.

Learn from experts. The following blog posts are not only instructional; they are generous and worth the read:

The Ramones’ Guide to Killer Content
Blow self-obsessed smug corporate communication to bits with razor-sharp relevant content.

The 7 Deadly Sins of Blogging
If you write a blog, the bad news is you have millions of competitors. The good news is most of them suck.

How to Craft a Blog Post – 10 Crucial Points to Pause
If there’s one lesson that I’ve learnt about writing for the web it’s that a key element to writing successful blog posts is that in most cases they take time to CREATE.

Dear PaylPal User Phising Scam

Security Tips & Fraud Prevention from PayPal

Look for a PayPal Greeting: PayPal will never send an email with the greeting “Dear PayPal User” or “Dear PayPal Member.” Real PayPal emails will address you by your first and last name or the business name associated with your PayPal account.

Don’t fall for this email scam:

Dear PayPal user,

As part of our security measures, we regularly screen activity in
the PayPal system. We recently contacted you after noticing an
issue on your account.

We requested information from you for the following reason:

We recently received a report of unauthorized credit card use
associated with this account. As a precaution, we have limited
access to your PayPal account in order to protect against future
unauthorized transactions.

Case ID Number: PP-503-172-560

This is a reminder to restore your account as soon as possible.

Please download the form attached to this email and open it in a
web browser. Once opened, you will be provided with steps to
restore your account access. We appreciate your understanding as
we work to ensure account safety.

In accordance with PayPal’s User Agreement, your account access
will remain limited until the issue has been resolved.
Unfortunately, if access to your account remains limited for an
extended period of time, it may result in further limitations or
eventual account closure. We encourage you to restore your PayPal
account as soon as possible to help avoid this. We thank you for
your prompt attention to this matter. Please understand that this
is a security measure intended to help protect you and your
account. We apologize for any inconvenience.

Sincerely,
PayPal Account Review Department

PayPal Email ID PP593762

You Be The Judge SEO Rules Threaten Realtors & IDX Providers.

MIBOR Rules Google Scraped My Website- You Be The Judge SEO Rules Threaten Realtors & IDX Providers. | Real Estate Opinion MAG – AgentGenius.