RPR: The coming civil war in real estate
I’ve pulled highlights from the full article
The MLS
Turns out, MLSs employ rather lots of people, including executives who are drawing a very nice income from heading up said MLSs. Are we to believe that these people will voluntarily march down to the unemployment line so that RPR can make millions?
Fact is, once RPR is in your market, every Realtor will use it. It’s that good. There isn’t an MLS in the country (yet) that can release a competing product. Over time — and a rather short period of time at that — every member of that MLS will wonder why he is paying those MLS fees.
The Brokerage
After RPR, every single member of NAR will have the best backend agent tool ever created. If you’re a Coldwell Banker agent, there will be little reason to go to CREST or to the CB Extranet site to get tools and data. RPR will have it for you.
The mapping tool on RPR kicks the bejesus out of anything I’ve seen offered by any major franchise or major brokerage. And the local mom-and-pop will have it, just as your agents will, except that the local guy will be paying 90/10 splits since he doesn’t have the overhead you have.
Think your big brokerage office will be attracting or keeping more top agents? Based on what?