Tag Archive for: blogging

A clear purpose for your website

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The National Association of Realtors has developed a comprehensive web site with a clear message for a specific audience.

The message: Everything you need to know to enhance the value of your home.

Target audience: Responsible Proactive Homeowners

NAR had a huge budget to research their market (13 studies, thousands of realtors & consumers) and consulted with the best of the best and so on… This is what they came up with: Read more

I don’t care about you. What’s in it for me?

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When it comes to writing engaging content, “you” is the most powerful word in the English language, because people are ultimately interested in fulfilling their own needs. Read more

Are you making social media too hard?

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Visiting client’s property in a rural area recently, Parker spotted a black king snake. He snapped a picture of the nonvenomous — but shockingly long — snake slithering through the grass, and posted it to his Facebook page. Read more