Are you making social media too hard?
Visiting client’s property in a rural area recently, Parker spotted a black king snake. He snapped a picture of the nonvenomous — but shockingly long — snake slithering through the grass, and posted it to his Facebook page.
In his Facebook post, Parker kept the focus on the snake, but mentioned in passing that he’d stumbled upon it at a listing he represented: a horse farm in southern Boone County.
“I did not go out and say, ‘I just listed a horse farm, the price is $800,000,’ ” Parker said. Instead, he said, he posted the picture with the expectation that he’d get many comments along the lines of, “Oh, I hate snakes.”
Which he did. He also got two calls from potential clients, asking, “Where is that horse farm?”
That kind of indirect marketing is the key to being perceived as authentic on social networking sites, Parker said.